04 / SUSTAIN · WEBSITE GOVERNANCE

A website needs people and a plan
to keep it useful.

A page goes live, but no one knows who should review it later. A document gets updated, but an older version stays linked elsewhere. Several departments can request changes, but the marketing team has to untangle what should happen first.

These are website management questions. I help your team build a practical system for answering them.

Let’s Get Your Website Organized

A CLEARER WAY TO MANAGE

Who this is for

Website Governance is for organizations with an existing website and ongoing content responsibilities. It is especially useful when multiple people contribute, staff roles have changed, or the website has grown without a consistent way to manage it.

You may already have a capable agency and a good platform. The missing piece may be internal clarity about ownership, priorities, and approvals.

CONTENT OWNERSHIP

Give content a responsible owner

Content ownership does not mean every contributor needs technical skills or permission to publish. It means someone knows whether the information is accurate, when it needs attention, and who to contact when it changes.

I help identify those responsibilities and connect them to the people who edit, review, approve, and publish the work. The aim is a system that fits your team’s capacity.

PRACTICAL WORKFLOWS

Make everyday changes easier to manage

A useful process tells people how to request a change, what information to include, who makes the decision, and how the team knows the work is complete.

We can also establish practical guidance for page organization, naming, document versions, and review schedules. These details reduce the need to work out the same questions every time something changes.

A SYSTEM THAT FITS

Build a system your team can maintain

The best process is one your team can actually use. I focus on clear responsibilities, useful documentation, and review habits that fit the organization, rather than adding approval steps without a reason.

The scope is agreed before work begins. Depending on your needs, it can include a review of current management practices, a content ownership map, a request and approval workflow, naming and version guidance, a review schedule, and handoff documentation or training. We would agree on the size of any content inventory, the level of hands-on cleanup, and any training support.

WORKING TOGETHER

What working together could look like

We start with the way your website work happens today. Who requests changes? Who knows the content? What keeps falling through the gaps? Where does the team spend time chasing answers?

I help map a workable process, test it against typical requests, and document how your team should use it. We can identify cleanup priorities along the way and agree separately on who will carry them out.

A FEW COMMON QUESTIONS

Make ownership
clearer.

Is governance only for large organizations?

No. A small team can benefit from a simple ownership list and review routine. The process should match the size of the team.

Do we need to change our website platform?

Not necessarily. We can begin with responsibilities and workflows, then assess whether the platform creates additional limitations.

Will you organize all our existing content?

That depends on the agreed scope. Planning the system and carrying out a full cleanup are different amounts of work.

How does this relate to SEO and accessibility?

Clear ownership and review practices help keep those considerations present in ongoing work. They support better management without guaranteeing search results or legal compliance.

RELATED SUPPORT

Connect the work
with what comes next.

Website Audit & Strategy Checkup

Understand where your current website needs attention and identify a practical order of priorities.

Explore the Website Audit

Website Redesign Strategy

Bring content responsibilities and management needs into the planning for your next website.

Explore Redesign Strategy

YOUR FIRST CONVERSATION IS FREE

Give your website
a clearer home.

Tell me how updates happen now and what your team keeps getting stuck on. Your first conversation is free.

Let’s Get Your Website Organized

Prefer to write directly? help@webstrategytherapy.com