02 / PLAN · WEBSITE REDESIGN STRATEGY

Give your next website a clear direction
before the build begins.

A redesign brings a lot of decisions into the same conversation. What should the website do? Which content stays? Who approves the work? What does the platform need to support? How will you know whether the finished site meets your needs?

I help you work through those questions before they become assumptions in a proposal or difficult decisions during development.

Let’s Plan Your Redesign

THE RIGHT STARTING POINT

Who this is for

Redesign Strategy is for business leaders and marketing teams preparing to replace, restructure, or substantially improve their website. You may be exploring options, writing a brief, comparing agencies, or realizing that an upcoming project needs clearer direction.

It is especially useful when several people have opinions about the site but no one has gathered those needs into a practical plan.

BUSINESS AND AUDIENCE NEEDS

Define what the website needs to accomplish

We begin with the business and the people using the website. What do visitors need to understand or accomplish? Which actions matter? What information needs to be easy to find? What does your team need to manage after launch?

Those answers help us distinguish essential requirements from preferences. They also give your agency a stronger foundation for recommending design and development decisions.

CONTENT BEFORE THE BUILD

Plan the content as part of the project

A website structure needs content that supports it. I help you consider what exists, what needs to change, what is missing, and who will do the work.

We can connect page priorities with navigation, search intent, visitor journeys, and the realities of producing and approving content. The aim is to make content responsibilities visible while there is still time to plan for them.

A PRACTICAL PROJECT BRIEF

Create something your team can use

The strategy should help people make decisions throughout the project. It should explain what matters, what is included, what needs further investigation, and where someone needs to take ownership.

The scope is agreed before work begins. Depending on your project, it can include business and audience priorities, a requirements brief, a proposed sitemap, content responsibilities and gaps, agency or platform evaluation criteria, and a launch-planning checklist covering redirects, analytics continuity, and content review. Technical requirements may need validation with your developer.

WORKING TOGETHER

What working together could look like

We discuss where you are in the process and agree on the decisions the engagement needs to support. I review existing material, gather the relevant needs, and work with you to turn them into a practical brief and priorities.

You can take that direction to your agency. If you want guidance as the project progresses, we can discuss Agency Partnership support.

A FEW COMMON QUESTIONS

Plan with
more clarity.

Do I need to have an agency already?

No. Planning can help you describe the project before approaching potential partners.

Can you help if we have already started?

Possibly. We would look at the stage of the project and focus on decisions that can still be clarified without unnecessary disruption.

Will you design and build the website?

This service focuses on strategy and preparation. Design, development, and other implementation responsibilities would need to be agreed separately with the appropriate people.

Can you choose our platform for us?

I can help define needs and compare relevant options. Recommendations should account for your team, technical requirements, integrations, and maintenance responsibilities.

RELATED SUPPORT

Connect the
next steps.

Website Audit & Strategy Checkup

Understand what needs attention on your current website before deciding how much to change.

Explore the Website Audit

Do you need a website redesign—or a better website strategy?

YOUR FIRST CONVERSATION IS FREE

Start with
a stronger brief.

Tell me what prompted the redesign and where you feel uncertain. Your first conversation is free.

Let’s Plan Your Redesign

Prefer to write directly? help@webstrategytherapy.com