The Intake
Understand your business, audiences, people and goals.
INDEPENDENT WEB MANAGEMENT SERVICES
Your website is a mess. Your team is overwhelmed. And you're wondering whether to fix what you've got or burn it all down.
Sounds like it's time for some website therapy.
Pull up a chair. Therapy is in session.
Tell me what's keeping you up at night. I'll build a website strategy that actually works for your business.
Is your website working for your business—or is your business working around your website?
Let's find out. Take the free website self-assessmentWHY WEB STRATEGY THERAPY?
Your web strategy needs someone who can understand your goals, pay attention to the details, and confidently use 15+ years of experience to your benefit. But hiring a full-time website manager? That can feel excessive.
That's where WEB STRATEGY THERAPY™ comes in.
Think of me as your on-demand website strategist and agency advocate. I'll get to know your business, your team, your website and your goals to uncover what's working, what's not, and what's getting in the way. I’ll pay attention to details that often get lost in translation and the long line of agency staff who work on your website.
I help you identify the right strategies, partners, platforms, and processes to move your website forward. From content and SEO to user experience, accessibility, and long-term website management, I help connect the details. And because a great website is only valuable if people can find it, I can also help with digital marketing strategies that bring the right audience to your site.
The goal? A website that works for your business, an investment that makes sense, and a team that's equipped to manage it long after I'm gone.
No unnecessary overhead. No one-size-fits-all contracts. Just experienced, flexible support for as long as you need it.
THE PROCESS
Understand your business, audiences, people and goals.
Uncover what's helping, hurting or holding your website back.
Build a prioritized strategy and roadmap.
Guide implementation alongside your team or agency.
Document, train and hand over a sustainable system.
WAYS WE CAN WORK TOGETHER
Something isn't working, but you're not sure what.
Find Out What's Wrong →Or try the free self-check →You need a new website, but don't know where to start.
Plan My Redesign →You have an agency, but they need someone proactive and experienced to translate your needs.
Get Agency Support →Your website has become everyone's responsibility—and no one's.
Get Organized →You need ongoing website leadership without another full-time hire.
Explore the Residency →A DEEPER ENGAGEMENT
One year inside your business. A lasting impact on your website.
I work alongside your team to understand the business, lead strategic improvements, establish processes, and transfer the knowledge back to the people who will own it.
The goal isn't to make you dependent on me. It's the opposite.
Ask about a residency →MEET YOUR WEB STRATEGY THERAPIST

I've worked inside web agencies, large and small, and in-house for both local and global businesses and nonprofits—helping plan, build, manage, and improve websites. I've seen firsthand how easily important details get lost in the gap between what a business needs and what an agency delivers.
I understand why that happens, and I have proven experience with getting the job done right.
That's the role I love most.
Today, through Web Strategy Therapy™, I bring that experience directly to businesses that need a little extra guidance. Whether you're planning a redesign, struggling with your current website, or trying to get your agency and internal team on the same page, I'm here to ask the right questions, advocate for your needs, and help you move forward with confidence.
Think of me as the website person on your team—without the full-time hire.
Connect with me on LinkedIn (opens in a new tab)YOUR FIRST SESSION IS FREE
Have a redesign in mind? A website that isn't working? An agency relationship that needs a translator? Let's talk about what's not working.
Tell Me Your Frustrations →Prefer to write directly? help@webstrategytherapy.com