Find out what your website needs
before deciding what to change.

A CLEARER STARTING POINT

Who this is for

This is a useful starting point if you manage an existing website and need an informed outside perspective. You may be preparing a budget, taking responsibility for a site you inherited, or trying to decide between focused improvements and a larger redesign.

You don’t need a technical diagnosis. Bring the questions, frustrations, and goals you already have.

CONNECT THE DETAILS

Look at the whole experience

A website problem rarely belongs to just one page or one department. A confusing menu might reflect unclear content priorities. An outdated page might point to missing ownership. A weak inquiry journey might involve both the message and the steps visitors need to take.

I look at how the pieces work together: what your visitors need, what the site communicates, how people move through it, and how your team maintains it. Content, search foundations, usability, accessibility considerations, and management all inform the review.

DECIDE WHAT MATTERS FIRST

Leave with a clearer order of priorities

The aim is to help you make decisions rather than hand you an unfiltered list of everything that could change.

I would organize findings around what is getting in the way, why it matters, and what a sensible next step could be. That may include improvements to the current site, questions to take to your agency, or reasons to investigate a redesign more closely.

The scope is agreed before work begins. Depending on your needs, it can include a review of selected pages and visitor journeys, available analytics or search data, a findings summary, prioritized recommendations, and a conversation about next steps.

A PRACTICAL PROCESS

What working together could look like

We begin with your business goals and what prompted the review. We agree on the site areas, questions, access, and scope before I start.

I then review the agreed material, connect the findings to your priorities, and explain the recommendations in language your team can use. If implementation support would help, we can discuss it separately.

TWO DIFFERENT WAYS TO START

A personalized audit or a free self-check?

This service is paid, personalized consulting. I review your website within an agreed scope. The Free Website Checkup is an interactive self-assessment based on your answers; it does not include a professional review of your site.

Website Redesign Strategy

If a larger change makes sense, turn your priorities into a clearer brief before the build begins.

Website Governance

If the website needs clearer ownership and review routines, build a practical system for managing it.